Since I have Irish heritage, this Instagram account was especially enjoyable to manage in the 2 weeks leading up to the St. Patrick’s Day Parade in Charlotte, NC. I posted every single day on their FB and IG channels to help get more volunteers to walk in the parade and come to their after-party.

I gave their Instagram a complete Facelift with their highlights and IG bio and ended up getting over 300% more engagement than their typical posts.

On the day of the Parade, I got video & photo content of the whole day, making sure they had content to post throughout the year, including participant interviews and a recap reel.